The campaign aims at reaching out to 100 different schools, both Government and Private and over one lakh students in the process in the capital over the next two months through phone calls, mails, meetings and the likes to spread the message of cleanliness in the city.
“We started this as a pilot project and hope to take this across the country soon because children are the best ambassadors to spread the message of ‘Swachh Bharat’ and to make it successful we need to go for a behavioural change. This is everybody’s mission,” said Ms. Thakur.
Also as in charge of the Mission, she extolled the students not to feel shy about telling other persons not to litter. “We have a target of building one crore toilets across the country and the target is October 2, 2019 which will be Mahatma Gandhi’s 150th birth anniversary,” she said.
Ms. Thakur said that the Centre was also planning to conduct a comprehensive survey next month to get feedback from the citizens on the work done by different governmental agencies. Citizens should give a missed call on 18002672777 toll-free number and it will be active till January15, 2016.
Hyderabad is a priority city and one among the 10 chosen for intensification of the urban cleanliness exercise and she was glad that the Greater Hyderabad Municipal Corporation (GHMC) was taking an active part in taking up the campaign especially in waste segregation.
“We have started distributing red and green waste baskets to households and soon the entire city will be covered,” said E. Sudhakar, executive engineer, solid waste management, GHMC. Karuna Gopal, president, Foundation of Futuristic Cities, also spoke.
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